Why Seller Motivation Needs a Makeover

By some estimates today there are more than 10 million sales people in the world, also known as professional persuaders. Today, the sales organization exists to organize and drive those sellers toward the actions needed to transact revenue, leading to the creation of what has been described as a coin-operated, compliance-driven culture.

In my guest blog on Yu-kai Chou: Gamification and Behavioral Design, I explore why that is, why this model has stood the test of time, and why it may finally be ripe for a makeover.